There are objects that transcend time, leaving an indelible mark on our memories. Shapes that resonate with us, both familiar and timeless.

With its new PURE ICON collection, Skalli transforms one of the symbols of our childhood into an exceptional jewel, reserved for men who dare to assert their identity .

A world first in men's jewelry

Skalli shakes up the codes with Pure Icon , a unique and daring men's collection.

For the first time in the history of jewelry, a piece of jewelry for men is inspired by the famous brick of our childhood to offer a unique and resolutely contemporary piece.

Inspiration: When Childhood Meets Excellence

PURE ICON was born from a simple yet revolutionary idea: transforming a universal symbol of play and construction into an exceptional piece. Sleek, structured, and graphic, the collection plays on the contrast between childhood and jewelry sophistication.

Precious gold, careful finishing and meticulous assembly make each piece a unique object, designed for those who want to assert their style with character.

A Jewel, A Signature

PURE ICON isn't just a piece of jewelry—it's a signature. With its clean lines and architectural silhouette, this collection is for men who dare to assert their individuality. It embodies a modern elegance, somewhere between minimalism and brute force, ideal for free and visionary spirits.

Personalization at the Heart of Creation

Because every man is unique, Skalli offers extensive customization of its creations.

Choose your gold color—yellow, white, or rose—select your favorite gemstone—white diamond, sapphire, or other—and create a piece of jewelry that reflects your personality. Tailor-made luxury for limitless personal expression.

Available now

The PURE ICON collection is now available exclusively on the Skalli website and at the Publicis Drugstore on the Champs-Élysées. More than just a collection, PURE ICON is an invitation to redefine the codes of men's jewelry.

Dare to be exceptional. Adopt the Brick PURE ICON look.